Sunday, April 26, 2009

a word about our cinematography...

I just completed reviewing a final edit of the first wedding we recorded on video. I've taken heat from our clients who trusted us with their videography in 2008, for taking so long to deliver. Conversely, my talented video team has taken a lot of heat from Lajuanna and myself, because we refused to accept anything but the absolute best effort possible.

We ask a LOT from our team. We asked them to produce our vision. We basically asked them to provide our photojournalistic style, but on video. This is a monumental task with video. It's easy to capture "planned", "directed", and "choreographed" moments on film. It's a completely different matter to capture the day with the same photojournalistic style we strive for with our still cameras. Like our photography, I wanted the videography to capture real, unmanufactured moments. Emotion and motion. Real moments. No second takes. It's extremely challenging, but Matt and Chad stepped up to bat.

As I watched Amanda and Ben's music video, I was struck how all the scenes were real, organic moments captured during their wedding day. It's exciting. What I've asked our team to do, is extremely challenging.

Will our style appeal to everyone? Of course not, just as our photographic style doesn't appeal to everyone. But I do believe that people will quickly see that what we do IS from our hearts and desires for the couple. I will say that the wedding day is our PRIMARY focus. We are not focusing on a great music video. We don't pre-plan for a specific song. We don't storyboard the day. As in our still photography, our desire is to "not make the news", but to "report the news." We want to provide you with the real story of your wedding day. It's that simple. We will certainly strive to constantly improve, and we will always look at how we can improve technically...but our main focus will always be how we can best capture your day in a way that is interesting, fun, and true to the day.

I really just wanted to say how psyched I am that it's finally coming together. Chad has put HOURS and HOURS in of listening to Lajuanna and My critiques, requests, and desires.

In the following weeks, you will see more of the browers cinematography style. We'll also be traveling to California later this year, to help celebrate and record Chad's wedding.

Well, I have to get a few hours sleep, but I was just excited after watching the video. Hopefully, this made sense, since I'm just a little sleepy right now.
later,
michael

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